Skip to content

TAKE OUR MEET & GREET QUIZ AND EARN $8 TO SHOP WITH IMMEDIATELY

WE LOVE INSTANT GRATIFICATION

Take Quiz

ALPHX $100 Golden Credit Card Instagram Giveaway

Let’s Celebrate our launch with a chance to win 1 out of 5 - ALPHX $100 Golden Credit Cards in our giveaway on Instagram! No Wonka Bar needed.

TAKE ME TO IG

ATHLTC vs. MDRN

Learn More

ALPHX underwear is understated but never basic.

Brief

The brief has come a long way from the tighty-whities mom bought us as a kid.

Shop now

Trunk

Hybrid feels like a good word to describe our trunk.

shop now

Boxer Brief

Want a little more coverage in your life. Our boxer brief to the rescue!

Shop now

GIFT CARDS

Give the gift of choice

E-Gift cards available in $25, $50 & $100

SHOP Now

Double is Better

Let's not let postage come between us. Free Shipping & Returns in the USA; competitive rates internationally.

Be Assured

LEARN MORE

Let ALPHX reward you.

ALPHXTRAS

It's in the details.

Learn More

You miss 100% of the shots you don't take -Wayne Gretzsky

We beleive in doing our part to make the world a better place for everyone.

Be Considerate

Learn More

Your purchase allows up to support healthy minds. Help us select a national organization dedicated to men's mental health.

Be Mindful

Contact us

The time is now for better fitting underwear for guys like us.

Generation ALPHX

Behind the brand

Learn more

Testimonials

We put them to the test

“I felt total comfortable and didn’t realize I was wearing underwear."

BRIAN - MEDIUM ATHLTC TRUNK

“ALPHX underwear feels great, looks great and fits great! I want one in every color!”

DIEGO - SMALL MDRN BRIEF

“When I first put on the pair of brief underwear, I was impressed by how soft and thin the fabric felt, while snugly holding in all the important bits.  By the end of the day, I forgot I was even wearing them, they were so comfortable. "

MAX - LARGE MDRN BRIEF

"TBH most of the night I felt like I wasn’t wearing underwear. No pair of underwear has done that before."

ANAND - LARGE ATHLTC BOXER BRIEF

“I love that there are different sizes for leg widths. As a guy with thick thighs, I have to often buy a larger size in pants to accommodate my thighs and butt. These are comfortable and don’t ride up. As a bigger guy, it’s nice to have a brand that works to promote the beauty in all sizes.”

JORDAN - XXL MDRN BOXER BRIEF

Perfect is pretty but pretty unreal. We believe in body positivity and will never retouch the photos of our models. We embrace all the perfect imperfections that make you... well, you.

Be Real

Learn More

A modern brand engineered to help more men fit better, feel better and be better. #BeALPHX

/'alf'eks

Use this banner to greet your customers and inform them about new collections, sales or shipping policies.