All men are created equal but our thighs aren’t.
ATHLTC vs. MDRN
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Be Considerate
We believe in doing our part to make the world a better place for everyone.
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Be Mindful
Your purchase allows us to support healthy minds. Help us select a national organization dedicated to men's mental health.
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Generation ALPHX
The time is now for better fitting underwear for guys like us.
Behind the Brand
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Be Real
Perfect is pretty but pretty unreal. We believe in body positivity and will never retouch the photos of our models. We embrace all the perfect imperfections that make you... well, you. You’ve earned every line, fold, and crease and we celebrate it. So let’s keep it real.
Real Details
ALPHX
/'alf'eks
A modern brand engineered to help more men fit better, feel better and be better. #BeALPHX
