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Brief

The brief has come a long way from the tighty-whities mom bought us as a kid.

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Trunk

Hybrid feels like a good word to describe our trunk.

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Boxer Brief

Want a little more coverage in your life? Our boxer brief to the rescue!

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All men are created equal but our thighs aren’t.

ATHLTC vs. MDRN

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Be Assured

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Let ALPHX reward you.

ALPHXTRAS

It's in the details.

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Be Considerate

We believe in doing our part to make the world a better place for everyone.

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Be Mindful

Your purchase allows us to support healthy minds. Help us select a national organization dedicated to men's mental health.

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Generation ALPHX

The time is now for better fitting underwear for guys like us.

Behind the Brand

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Be Real

Perfect is pretty but pretty unreal. We believe in body positivity and will never retouch the photos of our models. We embrace all the perfect imperfections that make you... well, you. You’ve earned every line, fold, and crease and we celebrate it. So let’s keep it real.

Real Details

ALPHX

/'alf'eks

A modern brand engineered to help more men fit better, feel better and be better. #BeALPHX

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