From May 20th-30th, Buy 1 Pair, get 2nd Pair 40% OFF Use Code: BOGOMEM
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Brief
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Learn MoreYou miss 100% of the shots you don't take -Wayne Gretzsky
We believe in doing our part to make the world a better place for everyone.
Be Considerate
Learn MoreThe time is now for better fitting underwear for guys like us.
Generation ALPHX
Behind the brand
Learn moreTestimonials
We put them to the test
“I felt total comfortable and didn’t realize I was wearing underwear."
BRIAN - MEDIUM ATHLTC TRUNK
“ALPHX underwear feels great, looks great and fits great! I want one in every color!”
DIEGO - SMALL MDRN BRIEF
“When I first put on the pair of brief underwear, I was impressed by how soft and thin the fabric felt, while snugly holding in all the important bits. By the end of the day, I forgot I was even wearing them, they were so comfortable. "
MAX - LARGE MDRN BRIEF
"TBH most of the night I felt like I wasn’t wearing underwear. No pair of underwear has done that before."
ANAND - LARGE ATHLTC BOXER BRIEF
“I love that there are different sizes for leg widths. As a guy with thick thighs, I have to often buy a larger size in pants to accommodate my thighs and butt. These are comfortable and don’t ride up. As a bigger guy, it’s nice to have a brand that works to promote the beauty in all sizes.”
JORDAN - XXL MDRN BOXER BRIEF
Perfect is pretty but pretty unreal. We believe in body positivity and will never retouch the photos of our models. We embrace all the perfect imperfections that make you... well, you.
Be Real
Learn MoreA modern brand engineered to help more men fit better, feel better and be better. #BeALPHX