We are stocked up and ready to ship
It's time to refresh your underwear drawer
ATHLTC vs. MDRN
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ALPHX underwear is understated but never basic.
Let's not let postage come between us. Free Shipping & Returns in the USA; competitive rates internationally.
You miss 100% of the shots you don't take -Wayne Gretzsky
We beleive in doing our part to make the world a better place for everyone.
Be Considerate
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Your purchase allows up to support healthy minds. Help us select a national organization dedicated to men's mental health.
Be Mindful
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The time is now for better fitting underwear for guys like us.
Generation ALPHX
Behind the brand
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Testimonials
We put them to the test
“I felt total comfortable and didn’t realize I was wearing underwear."
BRIAN - MEDIUM ATHLTC TRUNK
“ALPHX underwear feels great, looks great and fits great! I want one in every color!”
DIEGO - SMALL MDRN BRIEF
“When I first put on the pair of brief underwear, I was impressed by how soft and thin the fabric felt, while snugly holding in all the important bits. By the end of the day, I forgot I was even wearing them, they were so comfortable. "
MAX - LARGE MDRN BRIEF
"TBH most of the night I felt like I wasn’t wearing underwear. No pair of underwear has done that before."
ANAND - LARGE ATHLTC BOXER BRIEF
“I love that there are different sizes for leg widths. As a guy with thick thighs, I have to often buy a larger size in pants to accommodate my thighs and butt. These are comfortable and don’t ride up. As a bigger guy, it’s nice to have a brand that works to promote the beauty in all sizes.”
JORDAN - XXL MDRN BOXER BRIEF
Perfect is pretty but pretty unreal. We believe in body positivity and will never retouch the photos of our models. We embrace all the perfect imperfections that make you... well, you.
Be Real
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A modern brand engineered to help more men fit better, feel better and be better. #BeALPHX
