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Fresh Start: Top 5 Reasons for Investing in New Men’s Underwear

When it comes to your wardrobe, the importance of well-fitting and comfortable underwear is often underestimated. Underwear is the first layer, so If it isn’t comfortable, nothing else you put on will be.   With that in mind, it makes sense to take stock of what you own and update your underwear drawer periodically.  In this blog, I will share the top five reasons men actually give for buying new underwear, followed by some recommendations on how often you should be updating your drawer and why.  Here are the top five reasons why investing in new men’s underwear is a decision you won’t regret: 

1. New Relationship, New Underwear

This one's an obvious choice and one many guys give for buying new underwear.  Embarking on a new romantic journey often prompts individuals to reassess their wardrobe choices, and underwear is no exception. Starting fresh with a collection of new, well-fitting, stylish underwear can boost your self-confidence and leave a lasting impression.  

 2. Weight Loss/Gain

Our bodies are constantly changing, and fluctuations in weight are a common occurrence for many men. As you shed pounds or pack on muscle, your old underwear may no longer provide the comfort and support you need. Investing in new underwear that fits your current physique not only ensures comfort but also reflects your commitment to self-care and personal well-being. Trust me, I know this from experience.  Buy your underwear to fit your current body, not your aspirational size.  Squeezing yourself into boxer briefs one or two sizes too small will only make you uncomfortable today and likely will not motivate you to reach whatever fitness goal you are working towards.

3. Dirty Laundry Dilemma

This one is without doubt, my favorite.  Yes, why do laundry when you can just buy new underwear is a top five reason men give for replenishing their underwear drawer.  Let’s face it—doing laundry isn’t always the most appealing task on our to-do list. When faced with a mountain of dirty underwear, the temptation to simply toss them out and start anew can be overwhelming. Opting for new underwear eliminates the hassle of sorting through piles of laundry and offers a convenient solution for those who prioritize convenience without compromising on freshness.

4.Hole-y Crap! Worn-Out Underwear:


Nothing can dampen your mood quite like discovering holes or wear-and-tear in your favorite pair of underwear. Whether it’s due to repeated washing or natural wear, worn-out underwear can be uncomfortable and unsightly. By replacing them with new, high-quality alternatives, you can bid farewell to discomfort and embrace the feeling of brand-new, durable underwear against your skin.

 5. Impulse Upgrade

Sometimes, inspiration strikes when you least expect it. Whether you stumble upon a compelling advertisement or spot a tantalizing display of men’s underwear in a store window, the realization that your underwear collection could use an upgrade can strike at any moment. Embrace these spontaneous impulses as an opportunity to refresh your wardrobe and elevate your everyday comfort and style.


Upgrade Every Six Months

While these are the reasons guys give for updating, the truth of the matter is that you should update every six months or so.  Why? Underwear is the most worn item in your wardrobe. Lots of use means they need to be replaced more frequently than other items of clothing.  Investing in quality underwear and following the care instructions will maximize the life expectancy of your underwear, but you will still need to update them periodically.  


The average male owns between 15 and 20 pairs of underwear at any given time.  By increasing the quantity of underwear you own, and rotating when you wear each pair, you will extend the life of the underwear in your collection.  


Change Daily

Oh and it goes without saying that you should change your underwear daily.  A surprisingly large number of men confess to changing them less frequently.  For obvious hygiene reasons, you should wear a fresh pair every day and wash between wearings.  


In conclusion, investing in new men’s underwear offers a myriad of benefits, ranging from enhanced comfort and confidence to practical convenience and hygiene. Whether you’re entering a new relationship, adapting to changes in your body, simplifying your laundry routine, replacing worn-out garments, or simply indulging in a spontaneous upgrade, prioritizing your underwear is a small yet significant step towards prioritizing your overall well-being and style. So why wait? Treat yourself to a fresh start and elevate your underwear game today!  At you can save when you bundle three pairs of the most comfortable briefs, trunks, and boxer briefs on the market today. Save 20% on a custom three-pack and 25% on a custom 5 pack.  You can also set it and forget it with a customized subscription plan. You choose the style, the quantity and frequency of delivery and you can cancel at any time.  With free domestic shipping and a first pair guarantee, what do you have to lose except one more day wearing uncomfortable underwear.  Available in sizes XS-XXL and two leg widths per waist size for a more personalized fit.  Slim to Average thighs select the MDRN Fit.  Large or muscular thighs, select the ATHLTC Fit.




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