Redefining White Briefs: ALPHX Frost White Briefs

When it comes to white briefs, most of us have memories of the uninspired “tighty whities” of the past—uncomfortable, unstylish, and far from modern. ALPHX® is here to change that narrative with our Frost White Briefs, designed to combine contemporary style, ultimate comfort, and bold functionality. In other words, ALPHX takes the classic white brief and reinvents it for today, making it an awesome option for guys who may not have considered adding a brief to their underwear rotation since they were in junior high school.

A Fresh Take on the Classic White Brief

Gone are the days of awkward fits and bland design. We’ve engineered our briefs to fit better and look better than ever before.  Our Frost White Briefs feature a lower-rise that sits comfortably on your hips, giving you a sleek, modern silhouette. The bold 1.5-inch dyed-to-match waistband, embossed with a subtle tonal logo, adds a masculine touch without turning you into a walking billboard. The curved waistband is engineered to follow your body’s natural shape, ensuring a snug fit that won’t pinch or roll.

Sleek Design for Everyday Comfort

Say goodbye to tight leg openings that pinch and feel uncomfortable, especially for guys with larger or more muscular thighs. Our sleek 2-inch side seam and high-cut leg design provide unmatched mobility, whether you're staying active or relaxing at home. The higher cut also gives the optical illusion of longer legs, enhancing your overall look. A seam-free back ensures ultimate comfort with no need for constant adjustments—goodbye, wedgies! Plus, we've included a subtle locker loop to help you keep your space neat and organized.

Built for All-Day Wear

Crafted from a premium fabric blend with 94% plant-based fibers, including breathable cotton and ultra-soft modal, these briefs are built to keep up with your active lifestyle. Modal’s natural antimicrobial properties and twice the absorbency of cotton ensure all-day freshness, while a hint of elastane provides just the right amount of stretch and recovery.

Unlike old-school 100% cotton briefs that may sound comfortable but tend to stretch out, ride up, and sag over time, these are designed to stay perfectly in place—because no one needs droopy drawers.

Plus, our crisp frost white fabric stays bright and vibrant, wash after wash. Say goodbye to dingy grays and, worse, yellowing. For added comfort, the tag-free tear-away label eliminates any chance of itchiness or irritation.

For Every Man, Every Day